主演：奥利维娅·科尔曼
导演：Rob Farquhar Lottie Gammon
类型：纪录片 欧美 地区：英国 年份：2018
简介：IKEAisundoubtedlyoneoftheworld'smostsuccessful,enigmatic,andrecognisableglobalbrands.Lastyearnearly800millionpeoplein49countriesvisiteditsstores,whichhadaturnoverofmorethan£30billion.Inamajornewthree-partseries,ourcamerasexploretheworldofIKEA,fromthedesignstudiostofactoriesandstores,fortheveryfirsttime.Fewcompaniescanlegitimatelyclaimtoshapethewaywelivetoday.Fewerstillinspireacult-likedevotionincustomersandemployeesalike.ButIKEAisnotlikeothercompanies.ThefamouslysecretiveSwedishfurnitureretailerisguidedbytheprincipleofcreating'thebettereverydaylifeforthemanypeople'.Butwhatisthesecrettoitssuccess?HowdoesthemachineofIKEAaffectthepeoplewhoworkforit,andhowdoesitsruthlesslyefficientbusinessmodelaffecttheworld?